Guides
ResearchWhich Sources Do AI Assistants Choose, And What Does The Research Say?
How do ChatGPT, Gemini and Google’s AI summaries pick the sources and brands they name? A calm reading of academic studies and independent reports.
ResearchDo AI Summaries Reduce Clicks, And What Does The Research Say?
How are AI summaries and zero-click searches changing the traffic that reaches websites? We read the data from Pew, Ahrefs, Seer and Google side by side.
ResearchWhy Does AI Give A Different Answer To The Same Question, And How Consistent Are Its Recommendations?
Why AI assistants answer the same question differently, how rarely their brand recommendations repeat, and how often they get facts wrong, from research.
BasicsWhat Is GEO, And How Is It Different From SEO?
GEO is the work of being found and recommended in AI answers. We explain where the term comes from, how it relates to SEO, and why you need both.
BasicsWhy Doesn’t ChatGPT Recommend My Company?
What does ChatGPT rely on when it recommends a brand or a business, why might yours be missing, and how can you tell? A short, plain answer.
BasicsAn SEO Tool, Or A Measure-and-fix Service?
What is the difference between using SEO software and working with a service that measures and fixes? We set out plainly which suits whom.
MeasurementHow Is AI Visibility Measured?
AI visibility is measured with the right questions, across several assistants and with repeated tries. We explain which numbers to look at, and why.
MeasurementDoes My Company Appear In Gemini And Google AI Overviews?
How can you tell whether your firm appears in Google’s AI summaries and in Gemini? We explain the check you can do yourself, and where it falls short.
MeasurementAre AI Crawlers Visiting My Site, And Why Does It Matter?
Do crawlers such as GPTBot, ClaudeBot and PerplexityBot read your site? We explain why that matters for your visibility in AI answers.
SectorsHow Do Online Shops Get Found In AI And On Google?
How online shops come up in product searches and in “which one should I buy” questions, and what should be measured. We explain the why and the what.
SectorsAI And Map Search For Local Businesses
What does someone looking for a restaurant, a hairdresser or a tradesperson nearby see on the map and in AI? We explain what is measured in local visibility.
SectorsAI Search For B2B Manufacturers
How do buyers use AI assistants when they look for suppliers, and what does that mean for manufacturers who export? A short frame.