What We Measure

ExampleThe three readings of a report

Three Areas

SEO Health
Which searches your site shows up for on Google and in what position, whether it is crawled correctly, and how fast it loads. The assistants’ answers are built on this foundation too.
GEO Readiness
How much of what AI systems need to understand your business, your products or services correctly, and to pass them on with confidence, is already in place.
AI Visibility
Whether Google’s AI, ChatGPT and Claude name you for the questions your customers ask; and if they don’t, who they name instead.

Example Questions From Different Kinds Of Business

Product“Which brands are good for sateen bedding sets?”
Place“Can you recommend a well-reviewed hairdresser that is open at weekends?”
Comparison“Which accounting software suits a small team better?”
Sourcing“Is there an aluminium profile manufacturer that ships to Europe regularly?”

Example“Which brand would you recommend for organic cotton towels?”

Assistant	Result¹	Named Instead²	Source³
Gemini	named 3rd	Rival A, Rival D	Brand X’s product page
ChatGPT	not named	Rival B, Rival A	A comparison article
Claude	not named	Rival A, Rival C	No source shown

1
Result
Whether your name appears in the answer, and if so, in what position.
2
Named Instead
The brands named in your place. You see your competitors without having to list them for us.
3
Source
The page the assistant relied on in its answer. The trace of why you are missing is often here.
4
Change
Next month the same line is measured again; you see what you gained and what you lost.

Questions
The full wording of every question we asked, unedited.
Answers
The answers the assistants gave, with the month they were recorded.
Sources
If an assistant relied on a source, which page it relied on.
Scores
Which numbers each percentage is calculated from. There is no score that cannot be explained.
Fixes
In full service, made in your site and your business information themselves; they stay in place after the work ends.